Summer Term 1 Courses
Coming June 2017
Summer Term Dates: June 26th - August 22nd (1 week break 7/24-7/28)
Data driven marketing
START DATE: June 26th, MON + WED, 6-9PM
DURATION: 8 WEEKS
As data continues to find it’s way into every corner of our lives, marketing must adapt to embrace new conditions and expectations. Just as data drives our technologies and products, it must also drive the marketing behind them. Learn to use data as a powerful perspective on your markets before, during, and after your product gets in your customer's’ hands.
This course builds on the projects of the marketing and branding course from the Winter term. It will use Hack Oregon’s marketing campaigns as a case study and platform for applied learning.
Who should take this course?
The ideal student for this course emphasizes a balance between empathy and attention to detail as this course is a balance between creative design and data analysis. If you’re the kind of problem solver who constantly seeks to strike the right tone and craft the ideal message, you might be a great fit for this course.
How do I know I’m Ready?
You should be familiar with core digital marketing concepts and trend analysis. The course has a considerable design focus, so proficiency in graphical tools such as Photoshop, Illustrator, and Sketch is important.